Friday, 10th October 2025

Serbia’s Tourism Industry Showcases Innovation and Tradition

Over 500 business meetings, cutting-edge AI discussions, and local delicacies await visitors at the 46th International Tourism Fair

Serbia’s thriving tourism sector takes centre stage at the 46th International Tourism Fair and the 20th HoReCa Equipment Fair at the Belgrade Fair from February 20th to 23rd.

The stand of the Serbian Chamber of Commerce’s Tourism Association (PKS) will host a staggering 32 exhibitors across 270 square meters, including travel agencies, hotels, thermal resorts, motels, and unique local enterprises from across the country.

Visitors can explore the offerings of Fruske Termes, Mayak Tours, and the beloved Tara Inn rafting resort, while interactive solutions and products like Amelles cosmetics and Belgrader Handcrafted Cheese bring a distinctive flavour of local innovation.

In a nod to the future, PKS will also spearhead thematic events on AI in tourism and the development of camping tourism.

The fair is also notable for fostering inclusivity, with collaborative initiatives from the Special School “Dr Milan Petrović” aimed at promoting social entrepreneurship.

Italy, as the partner country, promises to further enhance the global appeal of the event, attracting over 400 exhibitors in the tourism sector alone.

A must-attend for industry professionals and curious travellers alike.

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