Thursday, 30th October 2025

Montenegro’s Ulcinj Embraces Luxury

A five-star transformation on the Adriatic’s longest beach aims to redefine Montenegro’s sustainable luxury tourism

On the sun-drenched shores of Long Beach in Ulcinj, Montenegro has broken ground on what promises to become a beacon of Mediterranean luxury—Porta Rai Beachfront Hotel & Residences. 

Backed by global players Karisma Hotels & Resorts and Dobrov & Family Group, the €170m direct investment is projected to generate €278m in economic impact over the next decade.

Set for completion in 2029, the five-star beachfront development will feature elegant residences, a state-of-the-art spa, gourmet dining, sports facilities, and a shopping promenade—all while preserving the natural character of the iconic 13km beach.

Promising 800 jobs—primarily for locals—and heavy engagement with domestic contractors, Porta Rai signals more than just architectural ambition; it marks Ulcinj’s emergence as a contender in sustainable, high-end tourism. 

Dragan Lučić, Montenegro director at Dobrov Group, said that the project aimed to unite global excellence with the soul of the local community.

Have a news tip or story to share? Email us at info@connectingregion.com

The Minister Who Isn’t Human

When an Avatar Joins the Cabinet, Politics and Algorithms Collide In a world still debating AI’s limits, Albania simply acted...

Over 250 Workers Jobless After Kentaur Shuts Down Factory in Vranje

The Danish-owned company Kentaur Balkans has abruptly closed its factory in Vranje, Serbia, leaving around 250 workers without jobs....

Vučić Says Serbia Can Buy Russian Stake in NIS, but Moscow Prefers Third-Party Sale

The offer was made during a recent meeting with Alexander Dyukov, Chairman of the Board at Gazprom Neft, and...

Ferrari and Maserati Enter the Electric Vehicle Market

Ferrari unveiled its first fully electric car, the Elettrica, boasting over 1,000 hp, four in-house-developed electric motors, a 0-100...

Zuckerberg Predicts Mobile Phones Will Disappear by 2030

TThis is inevitable as new technologies like augmented reality (AR) glasses and virtual reality (VR) devices reshape how people...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities