Friday, 29th August 2025

Istarski Pršut Faces an Uncertain Future

The prized Istarski pršut is at risk of vanishing, as swine fever and strict regulations threaten its production in Istria

In the sun-drenched hills of Istria, Croatia’s cherished Istarski pršut, a delicacy protected by European PDO (Protected Designation of Origin), faces an uncertain future.

With just 2,000 of the region’s 20,000 annual cured hams receiving PDO certification, the production is under pressure.

The stringent rules dictate that only pigs from specific areas, raised on local feed and reaching 200 kilograms, can contribute to this artisanal product.

But a spate of African swine fever outbreaks has exacerbated the situation, threatening to disrupt the supply of certified meat.

As producers struggle with costly infrastructure and limited resources, fewer are able to maintain the necessary standards for PDO certification.

Paolo Jelenić remains hopeful that Istarski pršut will not disappear, despite the challenges, but acknowledges the situation is problematic.

Local authorities are stepping in, eager to support the region’s livestock industry, but the future of this gourmet treasure remains in jeopardy.

Have a news tip or story to share? Email us at info@connectingregion.com

Bosnian Arms Maker Reports Profit Surge

Bosnia’s defense industry is quietly strengthening. BNT TMIH, a state-owned arms manufacturer, announced a 71% rise in net profit...

Serbia Bets on AI to Transform Tourism Industry

Serbia’s Chamber of Commerce has opened applications for a landmark programme designed to drive artificial intelligence into the heart...

Končar Taps Hyundai Partnership to Power Asian Market Expansion

Croatia’s Končar – Motors and Electrical Systems has struck a major deal with South Korea’s HD Hyundai Electric, marking...

Serbia’s Digital Boom: IT Service Exports Hit €2.21bn in Just Six Months

Serbia’s IT sector is on a sharp upward trajectory, with exports of information and communication technology (ICT) services reaching...

Green Giant Docks in Koper: BYD Shenzhen Ushers in a New Era of Car Shipping

The Port of Koper welcomed a futuristic visitor last week — BYD Shenzhen, one of the world’s largest and most...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities