Established in 1931 in Vukovar, Croatia, Borovo, the country’s oldest shoe manufacturer, marks its 93rd anniversary this year. The company has experienced a significant evolution from its peak during the late 1940s to the 1980s when it boasted 22,000 employees and produced over 22 million pairs of shoes annually. Today, the workforce has dwindled to fewer than 600 employees, with most based at the Vukovar factory and others across 70 outlets in Croatia.
Despite the reduction in size, Borovo continues to be renowned for its diverse range of footwear including modern urban styles, sports shoes, and certified safety and working footwear. The brand’s notable collections include Startas, Boromina, Borosana, Rubber, and My Ballerinas. Notably, Startas sneakers, first launched in 1976, have seen a resurgence in popularity, attracting attention from prestigious publications such as Vogue and the New York Times.
Borovo prides itself on using natural, locally sourced materials for all its products, which are manufactured exclusively in the Vukovar facility. The company also has a strong export presence, with products available not only in Croatia but also in international markets such as the United States, Canada, Singapore, and Australia. This enduring brand continues to adapt and thrive, showcasing the resilience and craftsmanship of Croatian industry.
