Friday, 10th October 2025

AI Takes Centre Stage at Croatia’s Premier Communications Festival

Artificial Intelligence is no longer a futuristic buzzword — it's the main act.

From 15 to 18 May, the Days of Communication festival in Rovinj, Croatia, will gather leading voices from business, tech, and media to discuss the real-world impact of AI and emerging technologies on industries, brands, and society.

With discussions ranging from AI’s return on investment to the ethical implications of digital surveillance, the event promises to go beyond hype and into hands-on experiences, expert insights, and bold predictions.

Third Day of the Days of Communication 2024, Lecture by Moran Cerf: 3 Neuroscience Discoveries from the Last 10 Years That Will Change the Next 10, Photo: Matija Habljak

Key Highlights Include:

“The Decade We Learned There Is No Such Thing as Online Privacy” – A no-filter talk on how AI tools have reshaped our understanding of digital privacy, led by experts from SeekandHit, OMD, Aleph, JGL, and IAB Slovenia.

“Will AI Actually Pay Off?” – A debate on AI’s true value for business, featuring leaders from Raiffeisen Croatia, Bugatti Rimac, and AG2.

“Vox Populi: Predictions & Trendspotting” – Communication experts share their unfiltered views on what’s next for tech, media, and marketing, in a dynamic roundtable format.

“Is Bigger Better?” – Representatives from Mastercard, INA, Kaufland, and Maistra discuss whether scale helps or hinders effective corporate communication.

“AI Beyond the Hype” – Forbes 30 Under 30 honouree Dawid Adach explores the strategic use of AI in PR and marketing, urging professionals to focus on solving real problems, not chasing shiny tools.

“AI, IT & Advertising: It’s Complicated” – A candid conversation about the growing pains of merging creativity and code, featuring leaders from Sofascore, Lebesque, and Hypefy.

Atmosphere at the Days of Communication, Photo: Matija Habljak

The programme also includes thought-provoking sessions like From Witch Hunt to AI: Lessons from Yuval Noah HarariProtecting Children in the Digital Playground by UNICEF, and The Science of Influence — tackling everything from blockchain UX to the power of media agencies in an AI-driven age.

Third Day of the Days of Communication 2024, Lecture by Eugene Cheong: Ten Things, Photo: Matija Habljak

With innovation, privacy, ethics, and creativity at its core, the 2025 Days of Communication aims to explore not just where technology is taking us, but what it means for how we communicate and connect.

Have a news tip or story to share? Email us at info@connectingregion.com

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