At a time when the boundaries between work, life, and investment are increasingly intertwined, Novi Sad gains a business center that brings all these worlds together in a single architectural vision. Novella Business Center transforms the city skyline and sets new standards for business and real estate investment, creating a space tailored to the needs of modern companies and visionary investors.
With 16 floors and a height of 76 meters, the building spans over 21,000 m², combining next-generation office spaces, a luxury hotel, Premium Signature apartments, and an exclusive Relax & Fitness zone—providing flexibility and comfort for a variety of business models and lifestyles.
Novi Sad is today one of the most dynamic and promising cities in the region. With a thriving IT sector, a growing entrepreneurial ecosystem, and infrastructure connecting the city to key European destinations, it attracts both domestic and international investors. The city combines quality of life, innovative business opportunities, and favorable logistics, making it a natural choice for regional companies and forward-thinking business leaders.
Novella is located just 2.5 km from the city center and a few minutes’ drive from major transport routes—the Belgrade–Budapest highway and the future Fruška Gora corridor. Nikola Tesla Airport is only 50 minutes away, and Belgrade can be reached by high-speed train in 36 minutes. Its location connects Novi Sad’s business flows with key destinations in the region, facilitating collaboration and regional growth.
The building offers flexible offices with floor-to-ceiling glass facades, advanced HVAC and BMS systems, an underground garage with 693 spaces, EV chargers, and green areas with walking paths and a fountain. The Spa & Wellness zone, pool, and panoramic gym provide employees with the perfect balance between productivity and relaxation.
The hotel and serviced business apartments offer investors a smart-ownership concept in which fully furnished and equipped units are ready for immediate use or rental—ensuring a return on investment from day one. At the same time, the Premium Signature Apartments on the top two floors combine luxury, comfort, and panoramic views of the city.
Novella Business Center is more than just an office—it is the address for companies and investors who plan for the long term, a symbol of modern architecture, and a new vision for urban development in Novi Sad.
