Foreign investments play a crucial role in driving economic growth, fostering innovation, and creating job opportunities across the Adria region
In this issue, we delve into exclusive interviews with the executive directors of the Foreign Investors’ Councils of Serbia and Montenegro, coinciding with the...
Aleksandar Ljubić, Executive Director of FIC Serbia
By committing to innovation, sustainability, and the rule of law, Serbia can secure its position as an attractive investment destination. The 2024 White Book outlines key strategies to make this a reality
Serbia continues to be a top destination for foreign investment, with €4.52...
Opinion
By Miro Kovač PhD, Former Minister of Foreign and European Affairs of Croatia
Donald Trump performed a miracle. Against all odds, he succeeded in being re-elected as the 47th President of the United States of America. He secured a large majority in the Electoral College, won the popular vote by a wide margin, and saw the...
Transport Community
Matej Zakonjšek, Director of the Transport Community
Matej Zakonjšek, Director of the Transport Community, explains how EU-backed reforms and infrastructure projects are reshaping connectivity, safety, and sustainability in the Adria region
With the European Commission’s new Reform Agendas and the EU’s Growth Plan for the Western Balkans, the Adria region is...
What makes the Adria region a rising star for U.S. investors? To uncover the answer, The Region turned to the leaders of AmCham Slovenia, Albania, Serbia, Croatia, and North Macedonia, posing three pivotal questions: Which sectors hold the most potential for U.S. businesses?...
Ajša Vodnik, CEO of AmCham Slovenia & Chair of AmCham in Europe
Slovenia is a hub for innovation and sustainability, making sectors like green technologies, renewable energy, and smart cities particularly attractive for U.S. businesses. The pharmaceutical and biotechnology industries benefit from a strong research base and collaboration opportunities with EU institutions. Additionally, the IT...
Vera Nikolić-Dimić, Executive Director of AmCham Serbia
Serbia’s Information and Communication Technology (ICT) sector continues to be one of the most promising for U.S. businesses. The country has a highly skilled and affordable tech workforce with strengths in software development, artificial intelligence, and fintech. The ICT sector is bolstered by...
Andrea Doko Jelušić, Executive Director of AmCham Croatia
Croatia has a growing ICT sector. As early as 2014, AmCham Croatia highlighted the strategic potential of this sector, which is now evident in the development of startups and innovative tech companies. Notably, Croatia has two domestic unicorns in the tech sector. Encouraging...
Jelena Arsovska, Executive director of AmCham North Macedonia
Let me start with the two most obvious sectors. Renewable energy offers substantial opportunities, with the government aiming for 38% renewable energy consumption by 2030. This opens doors for U.S. investments in solar, wind, and energy infrastructure projects. The automotive sector continues to...
Neritan Mullaj, Executive Director of AmCham Albania
We are an integral component of a vast regional market and have made significant strides in our negotiations to join the EU. Key sectors like energy, tourism, agriculture, and ICT are progressively gaining the attention of investors. Albania is emerging as a significant...
Analysis
Road connections with the EU across the Western Balkans
Improving road connections with the EU and across the Western Balkans region is essential to strengthening integration, though toll rates don’t always match road quality. In some cases, the toll rates charged on highways in the region don’t always equate to the actual...
Bussines Pulse
Snežana Đurović, Director of The Montenegrin Investment Agency (MIA)
In an interview with The Region, Snežana Đurović, Director of The Montenegrin Investment Agency (MIA), spoke about the unique potential of her country that draws investors from around the world, untapped opportunities, the most attractive sectors for investment, and her hopes for continued...
Nestled on the northern slopes of Fruška Gora, Bikicki Winery has become a symbol of dedication and craftsmanship in the world of natural wines. With Moma Traminac 2023 earning accolades at Wine Vision by Open Balkan 2024, Đorđe Bikicki shares how his commitment...
Nektar Natura, a premier European beverage provider for the hospitality industry, has achieved a new milestone by being named ITM Exporter of the Year 2024. This prestigious award highlights the company’s exceptional international reach and best practices in global business.
Your company has...
• Private and intimate community of residences, offering a fresh take on the Montenegrin villages of old • Innovation of new options available
• Located next to The Peaks golf course, residents have access to an exclusive Clubhouse and Luštica Bay’s amenities
A corner...
Ivana Kantar, Director of HR and Organization at Addiko Bank Serbia
As Director of Human Resources and Organization at Addiko Bank Serbia, Ivana Kantar is transforming workplace culture. In this exclusive interview, she discusses the bank’s commitment to fostering a motivating work environment, empowering employees, and promoting diversity.
She also shares her thoughts on...
IT Managed Services… Your IT, Our Responsibility
Save time and resources and increase efficiency with our IT-managed services. Understanding that every company has unique needs, we have developed a modular approach that allows customised solutions for all types of businesses. Our key services...
Mark Harrison, Founder & Principal of Harrisons Solicitors
Mark Harrison, Founder and Principal of Harrisons Solicitors has spent nearly four decades at the forefront of legal practice in Serbia and Montenegro, carving a unique path as the first and only English solicitor registered with the Serbian Bar Association.
In this interview...
Marijanti Babić, Country Head of Serbia at Rio Tinto
As the world accelerates its transition to renewable energy and sustainable technologies, lithium has emerged as a cornerstone of the green revolution.
In this interview, Marijanti Babić, Country Head of Serbia at Rio Tinto, shares insights into lithium’s pivotal role in energy storage,...
Migration, a force as old as humanity, is constantly evolving, shaped by global dynamics and local realities. Today, it is no longer a linear journey of departure and settlement but a complex, multi-directional process with far-reaching impacts on economies, societies, and policies.
Nowhere...
Today, more than ever, migration cannot be perceived as a linear phenomenon that begins with emigration and ends with permanent settlement in a new country. Rather, global mobility is increasingly multi-directional and complex, and changes in dynamics and trends, says The International Organization...
Inclusive Leadership
Inclusive leadership emphasises valuing diversity, fostering belonging, and encouraging equitable opportunities in workplaces. Leaders who practice inclusion actively listen to underrepresented voices, challenge biases, and implement policies promoting equity. This style boosts innovation, employee satisfaction, and retention, making it integral to contemporary...
Fashion often operates as an art form, a statement, or a spectacle—but for Roksanda Ilinčić, it’s a medium for shaping emotions. Known for her bold colours, sculptural silhouettes, and architectural sensibility, Roksanda’s work transcends the runway to inhabit the deeply personal space between...
Science
Željko Knez, Award-winning Professor at the Faculty of Chemistry and Chemical Technology of the University of Maribor
From pharmaceuticals to eco-friendly food processing, Professor Željko Knez reveals how cutting-edge science is transforming the products we use every day
Professor Željko Knez may be known for his groundbreaking work in chemical engineering, but his innovations reach into everyday life in surprising ways....
The Adria region is witnessing a remarkable surge in youth achievements across various disciplines, from sports to technology. Young talents are making significant strides, showcasing their skills and bringing pride to their respective countries. This wave of accomplishments not only highlights individual excellence...
The Adria region is set to host a diverse lineup of fairs this season, covering industries, culture, and innovation. From Slovenia and Croatia to Serbia, North Macedonia, and beyond, this calendar provides essential details on events taking place from January to March 2025....
This ambitious event was the brainchild of Slavko Marković, the fair’s Director, with Alek Garčević as the Program Director. The Municipality of Gornji Milanovac provided substantial support through the efforts of Lazar Nikolić, President of the Municipal Assembly. The collaboration between local authorities,...
The third Wine Vision by the Open Balkan Fair in Belgrade has firmly established itself as a cornerstone of the international wine scene. This year’s event brought together wine producers, distillers, culinary artisans, and enthusiasts from 38 countries, solidifying the region’s reputation as...
The Adria region is a treasure trove of lesser-known tales that weave together history, culture, and natural beauty. From the enduring truffle hunting traditions of Croatia's Istrian Peninsula to Albania's ubiquitous bunkers, each story tells a unique chapter of the region's past. Discover...
Innovation and inspiration are set to cross continents as Osaka gears up for EXPO 2025 and Belgrade prepares to host EXPO 2027. These two global showcases, though separated by oceans and years, share a common goal: redefining the way we think about humanity’s...
Aleksandar Indjić, a grandmaster who has long been a force in the chess world, has reached a new milestone in his illustrious career by claiming the title of European Chess Champion. His victory not only cements his place among the greats but also...