British American Tobacco

Jorge Araya, BAT SEE Area Director

BAT’s Business Transformation Success in Serbia

Overseeing operations across 13 countries from his base in Bucharest, Araya underscores the pivotal role Serbia plays within BAT’s global framework. From substantial investments...
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News & Events

Serbia

Serbia Must Keep Pace With AI Revolution

At the opening of the 21st World Congress of Economists in Belgrade, Serbian President said the country must move in step with...
Serbia

Women In Serbia’s ICT Sector Earn 16% Less Than Men 

The findings highlight one of the key challenges facing Serbia’s rapidly expanding information and communications technology industry. While the sector...
Serbia

Čadež: AI Represents a Generational Opportunity for Serbia

Speaking at the Business Summit 2026 conference in Ložionica, attended by more than 400 participants and 200 business leaders from Serbia...
Slovenia

Slovenian Startup Wins Top Award For DNA Data Storage Technology

BioSistemika won the top prize at the Podim Pitching Competition in Maribor with DATANA, a patented technology designed to store digital data...
Tech

Gen Z Lives With AI, But Doesn’t Trust It

Artificial intelligence has become routine for Generation Z in Serbia. More than 80% of young people see AI as...
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