Friday, 10th October 2025

Nestlé’s Two Decades of Growth in Serbia

Over the past 20 years, Nestlé has not only captured the hearts of Serbian consumers but also pioneered sustainability efforts and community initiatives, making a significant economic impact

Nestlé, the global food and beverage giant, marks its 20th anniversary in Serbia this year, cementing its position as a key player in the nation’s economy.

With a staggering investment of approximately €160 million, the company has grown to employ over 900 people, half of whom are women, and offers a wide range of products from beloved global brands such as NESCAFÉ and KitKat to local staples like Začin C and Maggi.

Nestlé’s Surčin factory is a model of circular economy, operating on a zero-waste-to-landfill policy and processing 65,000 liters of wastewater daily for reuse.

Its commitment to sustainability is also evident in a €1.8 million investment in regenerative agriculture, aimed at enhancing local production.

Beyond business success, Nestlé has made significant contributions to local communities, from donating €1.2 million in food to vulnerable groups during the pandemic to educating over 200,000 children on healthy eating.

These efforts demonstrate the company’s long-term commitment to both economic growth and social responsibility.

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