Makarska has been named one of the top three finalists for the prestigious European Capitals of Small Retail award for 2026. The recognition highlights towns with populations under 50,000 that successfully foster small businesses, artisans, and entrepreneurs while promoting sustainable urban development.
The Croatian town earned this distinction through its innovative approach to revitalizing the historic old town.
Investments in infrastructure and creative programs have strengthened local commerce, enhanced the visitor experience, and preserved the unique character of the city.
This achievement places Makarska on the European map as a model for combining cultural heritage with modern retail solutions, encouraging other small cities to explore similar initiatives to support local economies and community engagement.
