{"id":52203,"date":"2026-11-10T11:23:37","date_gmt":"2026-11-10T10:23:37","guid":{"rendered":"https:\/\/connectingregion.com\/?p=52203"},"modified":"2026-11-10T11:23:37","modified_gmt":"2026-11-10T10:23:37","slug":"hrvaska-bi-lahko-z-obdavcitvijo-googla-in-mete-zbrala-12-milijonov-evrov-letno","status":"publish","type":"post","link":"https:\/\/connectingregion.com\/sl\/novice\/hrvaska-bi-lahko-z-obdavcitvijo-googla-in-mete-zbrala-12-milijonov-evrov-letno\/","title":{"rendered":"Hrva\u0161ka bi lahko z obdav\u010ditvijo Googla in Mete zbrala 12 milijonov evrov letno"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp2 wp-block-paragraph\">Hrva\u0161ka bi lahko z uvedbo davka na prihodke od digitalnega ogla\u0161evanja velikih tehnolo\u0161kih podjetij, kot sta Google in Meta, zbrala ve\u010d kot 12 milijonov evrov letno, izhaja iz predloga Hrva\u0161kega zdru\u017eenja digitalnih zalo\u017enikov (HUDI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predlog temelji na avstrijskem modelu, uvedenem leta 2020, po katerem velike spletne platforme pla\u010dujejo petodstotni davek na prihodke od ogla\u0161evanja, ustvarjene v dr\u017eavi. <a href=\"https:\/\/connectingregion.com\/sl\/tag\/avstrija-sl\/\" class=\"region-autolink\" data-region-autolink=\"5785\">Avstrija<\/a> je v prvem letu zbrala pribli\u017eno 43 milijonov evrov, do leta 2023 pa so letni prihodki presegli 100 milijonov evrov. HUDI ocenjuje, da bi lahko podoben sistem Hrva\u0161ki prinesel ve\u010d kot 12 milijonov evrov letno, pri \u010demer pri\u010dakujejo, da se bo ta znesek \u0161e pove\u010deval. Po raziskavi HUDI AdEx 2025 so velika tehnolo\u0161ka podjetja leta 2025 na <a href=\"https:\/\/connectingregion.com\/sl\/hrvaska\/\" data-type=\"category\" data-id=\"3318\">Hrva\u0161kem <\/a>ustvarila ve\u010d kot 250 milijonov evrov prihodkov od digitalnega ogla\u0161evanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Predlog prihaja v \u010dasu vse ve\u010djih finan\u010dnih pritiskov na tradicionalne medije. Televizijske in radijske postaje, tiskani mediji ter spletni zalo\u017eniki se soo\u010dajo s te\u017eavami pri prilagajanju svojih poslovnih modelov trgu digitalnega ogla\u0161evanja. Hkrati se zmanj\u0161uje zaupanje javnosti v medije, nedavne raziskave pa ka\u017eejo, da se 52 % hrva\u0161kih dr\u017eavljanov zavestno izogiba novicam. Dru\u017ebena omre\u017eja in videoplatforme postajajo vse pomembnej\u0161i viri informacij, zaskrbljenost zaradi dezinformacij in vsebin, ustvarjenih z umetno inteligenco, pa \u0161e krepi pozive k ve\u010dji podpori profesionalnemu novinarstvu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"td_block_wrap tdb_single_related tdi_1 td_with_ajax_pagination td-pb-border-top smallicon td_block_template_8 tdb-single-related-posts\"  data-td-block-uid=\"tdi_1\" >\n<style>\n.td_block_template_8.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            .td_block_template_8 .td-block-title {\r\n                font-size: 20px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 18px;\r\n                line-height: 29px;\r\n                position: relative;\r\n                overflow: hidden;\r\n                text-align: left;\r\n            }\r\n            .td_block_template_8 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\"1\";\nblock_tdi_1.block_type = \"tdb_single_related\";\nblock_tdi_1.post_count = \"2\";\nblock_tdi_1.found_posts = \"521\";\nblock_tdi_1.header_color = \"\";\nblock_tdi_1.ajax_pagination_infinite_stop = \"\";\nblock_tdi_1.max_num_pages = \"261\";\ntdBlocksArray.push(block_tdi_1);\n<\/script><div class=\"tdb-dummy-data\">TDB Template Sample Data<\/div><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span>Preberite ve\u010d<\/span><\/h4><\/div><div id=tdi_1 class=\"td_block_inner tdb-block-inner td-fix-index\">\r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 1\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 1\">Sample post title 1<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >10th November 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 1 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 2\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 2\">Sample post title 2<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >10th November 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 2 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zamisel o uvedbi digitalnega davka je bila vklju\u010dena v javno posvetovanje o hrva\u0161kem Akcijskem na\u010drtu za razvoj kulture in medijev za obdobje 2025\u20132027, ministrstvo za kulturo in medije pa se je strinjalo, da bo predlog prou\u010dilo. Kljub temu v HUDI priznavajo, da so mo\u017enosti za sprejetje avstrijskega modela razmeroma majhne, deloma zaradi prizadevanj Hrva\u0161ke za \u010dlanstvo v <a href=\"https:\/\/connectingregion.com\/sl\/tag\/oecd\/\" class=\"region-autolink\" data-region-autolink=\"3801\">OECD<\/a> in njenega sodelovanja v \u0161ir\u0161ih mednarodnih razpravah o obdav\u010ditvi digitalnega gospodarstva. Ob tem opozarjajo, da bi se dav\u010dni prihodki sprva stekali v dr\u017eavni prora\u010dun, namesto da bi bili samodejno namenjeni medijskim organizacijam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/connectingregion.com\/sl\/tag\/evropska-komisija-sl\/\" class=\"region-autolink\" data-region-autolink=\"3889\">Evropska komisija<\/a> je pojasnila, da so odlo\u010ditve o uvedbi tak\u0161nega davka, dolo\u010ditvi dav\u010dne stopnje in na\u010dinu porabe zbranih sredstev v pristojnosti posameznih dr\u017eav \u010dlanic, \u010de so predvideni ukrepi skladni s pravom <a href=\"https:\/\/connectingregion.com\/sl\/tag\/eu\/\" class=\"region-autolink\" data-region-autolink=\"3516\">EU<\/a>. Komisija je tudi poudarila, da je bila avstrijska shema podpore digitalni preobrazbi medijev odobrena v skladu s pravili EU o dr\u017eavni pomo\u010di, medtem ko bi moral morebiten podoben hrva\u0161ki model prestati lo\u010deno presojo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za uvedbo digitalnega davka se zavzema tudi Hrva\u0161ko novinarsko dru\u0161tvo (HND), ki predlaga, da bi se prihodki stekali v poseben sklad za podporo profesionalnemu novinarstvu. Po njihovem mnenju bi bilo treba sredstva razdeljevati na podlagi meril, ki zagotavljajo uredni\u0161ko neodvisnost, spo\u0161tovanje poklicnih standardov, zaposlovanje novinarjev in vlaganja v izvirne medijske vsebine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hrva\u0161ka bi lahko z uvedbo davka na prihodke od digitalnega ogla\u0161evanja velikih tehnolo\u0161kih podjetij, kot sta Google in Meta, zbrala ve\u010d kot 12 milijonov evrov letno, izhaja iz predloga Hrva\u0161kega zdru\u017eenja digitalnih zalo\u017enikov (HUDI). Predlog temelji na avstrijskem modelu, uvedenem leta 2020, po katerem velike spletne platforme pla\u010dujejo petodstotni davek na prihodke od ogla\u0161evanja, ustvarjene [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":52224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3318,3078,3369],"tags":[5785,3516,3889,3801,3519],"class_list":["post-52203","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hrvaska","category-novice","category-tehnologija","tag-avstrija-sl","tag-eu","tag-evropska-komisija-sl","tag-oecd","tag-zagreb"],"td_post_theme_settings":{"td_primary_cat":"3318","td_subtitle":"Cilj pobude je zbrana sredstva nameniti podpori doma\u010dim medijem in krepitvi profesionalnega novinarstva"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hrva\u0161ka bi lahko z obdav\u010ditvijo Googla in Mete zbrala 12 milijonov evrov letno - The Region<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectingregion.com\/sl\/novice\/hrvaska-bi-lahko-z-obdavcitvijo-googla-in-mete-zbrala-12-milijonov-evrov-letno\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrva\u0161ka bi lahko z obdav\u010ditvijo Googla in Mete zbrala 12 milijonov evrov letno - The Region\" \/>\n<meta property=\"og:description\" content=\"Hrva\u0161ka bi lahko z uvedbo davka na prihodke od digitalnega ogla\u0161evanja velikih tehnolo\u0161kih podjetij, kot sta Google in Meta, zbrala ve\u010d kot 12 milijonov evrov letno, izhaja iz predloga Hrva\u0161kega zdru\u017eenja digitalnih zalo\u017enikov (HUDI). 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