{"id":36572,"date":"2026-05-11T08:01:00","date_gmt":"2026-05-11T06:01:00","guid":{"rendered":"https:\/\/connectingregion.com\/?p=36572"},"modified":"2026-05-11T16:05:26","modified_gmt":"2026-05-11T14:05:26","slug":"natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija","status":"publish","type":"post","link":"https:\/\/connectingregion.com\/sl\/novice\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\/","title":{"rendered":"Nata\u0161a Sernc nova direktorica Sektorja upravljanja blagovne znamke in komuniciranja v OTP banki Slovenija"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp2\">O<a href=\"https:\/\/connectingregion.com\/sl\/tag\/otp-bank-slovenia\/\" type=\"post_tag\" id=\"4683\">TP Bank<\/a> je imenovala <a href=\"https:\/\/connectingregion.com\/sl\/tag\/natasa-sernc\/\" type=\"post_tag\" id=\"4692\">Nata\u0161o Sernc<\/a> za direktorico novega Sektorja upravljanja blagovne znamke in komuniciranja v Sloveniji, s \u010dimer banka dodatno krepi svoj fokus na celostno upravljanje blagovne znamke, strate\u0161ko komuniciranje ter povezovanje poslovnih ciljev z izku\u0161njo strank in zaposlenih.<\/p>\n\n\n\n<p>V banki poudarjajo, da je novi sektor nastal kot odgovor na vse ve\u010djo potrebo po usklajenem upravljanju blagovne znamke, povezanem komuniciranju ter tesnej\u0161em povezovanju strategije podjetja z odnosi do strank in interno kulturo organizacije.<\/p>\n\n\n\n<p>Sern\u010deva ima skoraj dvajset let izku\u0161enj v ban\u010dni\u0161tvu, ve\u010dino kariere pa je posvetila podro\u010djema marketinga in komuniciranja. V zadnjih letih je delovala predvsem na podro\u010dju tr\u017enega komuniciranja in ogla\u0161evanja, kjer je skupaj z ekipami gradila prepoznavnost in konsistentnost blagovne znamke ter podpirala klju\u010dne poslovne prioritete.<\/p>\n\n\n\n<div class=\"td_block_wrap tdb_single_related tdi_1 td_with_ajax_pagination td-pb-border-top smallicon td_block_template_8 tdb-single-related-posts\"  data-td-block-uid=\"tdi_1\" >\n<style>\n.td_block_template_8.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            .td_block_template_8 .td-block-title {\r\n                font-size: 20px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 18px;\r\n                line-height: 29px;\r\n                position: relative;\r\n                overflow: hidden;\r\n                text-align: left;\r\n            }\r\n            .td_block_template_8 .td-block-title > * {\r\n                position: 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\"1\";\nblock_tdi_1.block_type = \"tdb_single_related\";\nblock_tdi_1.post_count = \"2\";\nblock_tdi_1.found_posts = \"73\";\nblock_tdi_1.header_color = \"\";\nblock_tdi_1.ajax_pagination_infinite_stop = \"\";\nblock_tdi_1.max_num_pages = \"37\";\ntdBlocksArray.push(block_tdi_1);\n<\/script><div class=\"tdb-dummy-data\">TDB Template Sample Data<\/div><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span>Preberite ve\u010d<\/span><\/h4><\/div><div id=tdi_1 class=\"td_block_inner tdb-block-inner td-fix-index\">\r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 1\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 1\">Sample post title 1<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >11. May, 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 1 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 2\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 2\">Sample post title 2<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >11. May, 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 2 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <\/div><\/div>\n\n\n\n<p>Njeno strokovno ozadje vklju\u010duje tudi vodenje projektov integracij in preznam\u010denja ter upravljanje ekip na podro\u010djih prodajnih kanalov, odnosov s strankami in kontaktnega centra.<\/p>\n\n\n\n<p><a href=\"https:\/\/connectingregion.com\/sl\/tag\/otp-bank-slovenia\/\" type=\"post_tag\" id=\"4683\">OTP banka Slovenija<\/a>\u00a0je obenem sporo\u010dila tudi, da je Jure Bra\u010dko s 1. majem prevzel funkcijo izvr\u0161nega direktorja za podro\u010dje osebnega financiranja in zavarovanj. Po osmih letih delovanja na podro\u010dju marketinga, komuniciranja in uporabni\u0161ke izku\u0161nje se zdaj seli na podro\u010dje osebnih posojil, zavarovalnih produktov in digitalizacije.<\/p>\n\n\n\n<p>Ob prevzemu nove funkcije je Bra\u010dko poudaril, da je ponosen na \u00bbznam\u010dno zapu\u0161\u010dino\u00ab, ki jo je ekipa ustvarila skozi zdru\u017eitve, prevzeme, prenove blagovnih znamk in lansiranje novih projektov, pri \u010demer je dodal, da se \u00bbdobre ekipe ne poslavljajo, ampak razvijajo\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTP Bank je imenovala Nata\u0161o Sernc za direktorico novega Sektorja upravljanja blagovne znamke in komuniciranja v Sloveniji, s \u010dimer banka dodatno krepi svoj fokus na celostno upravljanje blagovne znamke, strate\u0161ko komuniciranje ter povezovanje poslovnih ciljev z izku\u0161njo strank in zaposlenih. V banki poudarjajo, da je novi sektor nastal kot odgovor na vse ve\u010djo potrebo po [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":36569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3627,3078,3363],"tags":[3512,4692,4683],"class_list":{"0":"post-36572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-imenovanja-sl","8":"category-novice","9":"category-slovenija","10":"tag-ljubljana","11":"tag-natasa-sernc-sl","12":"tag-otp-banka-slovenia-sl"},"td_post_theme_settings":{"td_primary_cat":"3363","td_subtitle":"Nova organizacijska enota odra\u017ea vse ve\u010dji poudarek OTP banke na strate\u0161kem upravljanju blagovne znamke, usklajenem komuniciranju in uporabni\u0161ki izku\u0161nji."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nata\u0161a Sernc nova direktorica Sektorja upravljanja blagovne znamke in komuniciranja v OTP banki Slovenija - The Region<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectingregion.com\/sl\/novice\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nata\u0161a Sernc nova direktorica Sektorja upravljanja blagovne znamke in komuniciranja v OTP banki Slovenija - The Region\" \/>\n<meta property=\"og:description\" content=\"OTP Bank je imenovala Nata\u0161o Sernc za direktorico novega Sektorja upravljanja blagovne znamke in komuniciranja v Sloveniji, s \u010dimer banka dodatno krepi svoj fokus na celostno upravljanje blagovne znamke, strate\u0161ko komuniciranje ter povezovanje poslovnih ciljev z izku\u0161njo strank in zaposlenih. V banki poudarjajo, da je novi sektor nastal kot odgovor na vse ve\u010djo potrebo po [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/connectingregion.com\/sl\/novice\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\/\" \/>\n<meta property=\"og:site_name\" content=\"The Region\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T06:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T14:05:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/connectingregion.com\/wp-content\/uploads\/2026\/05\/Natasa-Sernc-otp-banka-slovenija.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1188\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jovan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jovan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/connectingregion.com\\\/sl\\\/novice\\\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/connectingregion.com\\\/sl\\\/novice\\\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\\\/\"},\"author\":{\"name\":\"Jovan\",\"@id\":\"https:\\\/\\\/connectingregion.com\\\/#\\\/schema\\\/person\\\/de13a9eaa84fab489c5d2c6acff922b2\"},\"headline\":\"Nata\u0161a Sernc nova direktorica Sektorja upravljanja blagovne znamke in komuniciranja v OTP banki Slovenija\",\"datePublished\":\"2026-05-11T06:01:00+00:00\",\"dateModified\":\"2026-05-11T14:05:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/connectingregion.com\\\/sl\\\/novice\\\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\\\/\"},\"wordCount\":401,\"image\":{\"@id\":\"https:\\\/\\\/connectingregion.com\\\/sl\\\/novice\\\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/connectingregion.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Natasa-Sernc-otp-banka-slovenija.jpg\",\"keywords\":[\"Ljubljana\",\"Nata\u0161o Sernc\",\"OTP Banka Slovenia\"],\"articleSection\":[\"Imenovanja\",\"Novice\",\"Slovenija\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/connectingregion.com\\\/sl\\\/novice\\\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\\\/\",\"url\":\"https:\\\/\\\/connectingregion.com\\\/sl\\\/novice\\\/natasa-sernc-nova-direktorica-sektorja-upravljanja-blagovne-znamke-in-komuniciranja-v-otp-banki-slovenija\\\/\",\"name\":\"Nata\u0161a Sernc nova direktorica Sektorja upravljanja blagovne znamke in komuniciranja v OTP banki Slovenija - 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