{"id":52199,"date":"2026-11-10T11:23:37","date_gmt":"2026-11-10T10:23:37","guid":{"rendered":"https:\/\/connectingregion.com\/?p=52199"},"modified":"2026-11-10T11:23:37","modified_gmt":"2026-11-10T10:23:37","slug":"hrvatska-bi-oporezivanjem-googlea-i-mete-mogla-prikupiti-12-milijuna-eura-godisnje","status":"publish","type":"post","link":"https:\/\/connectingregion.com\/hr\/vijesti\/hrvatska-bi-oporezivanjem-googlea-i-mete-mogla-prikupiti-12-milijuna-eura-godisnje\/","title":{"rendered":"Hrvatska bi oporezivanjem Googlea i Mete mogla prikupiti 12 milijuna eura godi\u0161nje"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp2 wp-block-paragraph\">Hrvatska bi uvo\u0111enjem poreza na prihode od digitalnog ogla\u0161avanja velikih tehnolo\u0161kih kompanija, poput Googlea i Mete, mogla prikupiti vi\u0161e od 12 milijuna eura godi\u0161nje, prema prijedlogu Hrvatske udruge digitalnih izdava\u010da (HUDI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prijedlog se temelji na austrijskom modelu uvedenom 2020. godine, prema kojem velike internetske platforme pla\u0107aju porez od 5% na prihode od ogla\u0161avanja ostvarene u toj zemlji. Austrija je u prvoj godini prikupila pribli\u017eno 43 milijuna eura, dok su do 2023. godi\u0161nji prihodi prema\u0161ili 100 milijuna eura. HUDI procjenjuje da bi sli\u010dan sustav Hrvatskoj mogao donositi vi\u0161e od 12 milijuna eura godi\u0161nje, uz o\u010dekivanje da \u0107e taj iznos rasti. Prema istra\u017eivanju HUDI AdEx 2025, velike tehnolo\u0161ke kompanije ostvarile su tijekom 2025. godine u <a href=\"https:\/\/connectingregion.com\/hr\/hrvatska\/\" data-type=\"category\" data-id=\"3191\">Hrvatskoj <\/a>vi\u0161e od 250 milijuna eura prihoda od digitalnog ogla\u0161avanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prijedlog dolazi u vrijeme sve ve\u0107eg financijskog pritiska na tradicionalne medije. Televizijske i radijske postaje, tiskani mediji i internetski izdava\u010di suo\u010davaju se s pote\u0161ko\u0107ama u prilagodbi svojih poslovnih modela tr\u017ei\u0161tu digitalnog ogla\u0161avanja. Istodobno slabi povjerenje javnosti u medije, a nedavna istra\u017eivanja pokazuju da 52% hrvatskih gra\u0111ana svjesno izbjegava vijesti. Dru\u0161tvene mre\u017ee i videoplatforme postaju sve va\u017eniji izvori informiranja, dok zabrinutost zbog dezinformacija i sadr\u017eaja generiranog umjetnom inteligencijom dodatno poja\u010dava zahtjeve za sna\u017enijom potporom profesionalnom novinarstvu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"td_block_wrap tdb_single_related tdi_1 td_with_ajax_pagination td-pb-border-top smallicon td_block_template_8 tdb-single-related-posts\"  data-td-block-uid=\"tdi_1\" >\n<style>\n.td_block_template_8.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            .td_block_template_8 .td-block-title {\r\n                font-size: 20px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 18px;\r\n                line-height: 29px;\r\n                position: relative;\r\n                overflow: hidden;\r\n                text-align: left;\r\n            }\r\n            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\"1\";\nblock_tdi_1.block_type = \"tdb_single_related\";\nblock_tdi_1.post_count = \"2\";\nblock_tdi_1.found_posts = \"528\";\nblock_tdi_1.header_color = \"\";\nblock_tdi_1.ajax_pagination_infinite_stop = \"\";\nblock_tdi_1.max_num_pages = \"264\";\ntdBlocksArray.push(block_tdi_1);\n<\/script><div class=\"tdb-dummy-data\">TDB Template Sample Data<\/div><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span>Pro\u010ditajte jo\u0161<\/span><\/h4><\/div><div id=tdi_1 class=\"td_block_inner tdb-block-inner td-fix-index\">\r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 1\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 1\">Sample post title 1<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >10th November 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 1 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 2\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 2\">Sample post title 2<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >10th November 2026<\/time><\/span>                                                    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Ipak, HUDI priznaje da su izgledi za prihva\u0107anje austrijskog modela relativno mali, dijelom zbog nastojanja Hrvatske da postane \u010dlanica OECD-a i njezina sudjelovanja u \u0161irim me\u0111unarodnim raspravama o oporezivanju digitalnoga gospodarstva. U udruzi tako\u0111er upozoravaju da bi se prihodi od poreza najprije slijevali u dr\u017eavni prora\u010dun, umjesto da se automatski dodjeljuju medijskim organizacijama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/connectingregion.com\/hr\/tag\/europska-komisija\/\" data-type=\"post_tag\" data-id=\"3892\">Europska komisija<\/a> priop\u0107ila je da su odluke o uvo\u0111enju takvog poreza, odre\u0111ivanju njegove stope i na\u010dinu kori\u0161tenja prikupljenih sredstava u nadle\u017enosti pojedinih dr\u017eava \u010dlanica, pod uvjetom da su predvi\u0111ene mjere u skladu s pravom EU-a. Komisija je tako\u0111er istaknula da je austrijski program potpore digitalnoj transformaciji medija odobren prema pravilima EU-a o dr\u017eavnim potporama, dok bi eventualni sli\u010dan hrvatski model zahtijevao zasebnu procjenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za uvo\u0111enje digitalnog poreza zala\u017ee se i Hrvatsko novinarsko dru\u0161tvo (HND), koje predla\u017ee da se prihodi usmjere u poseban fond za potporu profesionalnom novinarstvu. Prema stajali\u0161tu HND-a, sredstva bi se trebala dodjeljivati na temelju kriterija koji \u0161tite uredni\u010dku neovisnost, profesionalne standarde, zaposlenost novinara i ulaganja u izvorne medijske sadr\u017eaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hrvatska bi uvo\u0111enjem poreza na prihode od digitalnog ogla\u0161avanja velikih tehnolo\u0161kih kompanija, poput Googlea i Mete, mogla prikupiti vi\u0161e od 12 milijuna eura godi\u0161nje, prema prijedlogu Hrvatske udruge digitalnih izdava\u010da (HUDI). Prijedlog se temelji na austrijskom modelu uvedenom 2020. godine, prema kojem velike internetske platforme pla\u0107aju porez od 5% na prihode od ogla\u0161avanja ostvarene u [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":52224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3191,3210,3059],"tags":[5784,3550,3892,3797,3551],"class_list":["post-52199","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hrvatska","category-tehnologija","category-vijesti","tag-austrija-hr","tag-eu","tag-europska-komisija","tag-oecd","tag-zagreb"],"td_post_theme_settings":{"td_primary_cat":"3191","td_subtitle":"Cilj je inicijative prikupljena sredstva usmjeriti u potporu doma\u0107im medijima i ja\u010danje profesionalnog novinarstva"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hrvatska bi oporezivanjem Googlea i Mete mogla prikupiti 12 milijuna eura godi\u0161nje - The Region<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectingregion.com\/hr\/?p=52199\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrvatska bi oporezivanjem Googlea i Mete mogla prikupiti 12 milijuna eura godi\u0161nje - The Region\" \/>\n<meta property=\"og:description\" content=\"Hrvatska bi uvo\u0111enjem poreza na prihode od digitalnog ogla\u0161avanja velikih tehnolo\u0161kih kompanija, poput Googlea i Mete, mogla prikupiti vi\u0161e od 12 milijuna eura godi\u0161nje, prema prijedlogu Hrvatske udruge digitalnih izdava\u010da (HUDI). 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