{"id":35864,"date":"2026-05-04T15:56:34","date_gmt":"2026-05-04T13:56:34","guid":{"rendered":"https:\/\/connectingregion.com\/?p=35864"},"modified":"2026-05-04T16:09:43","modified_gmt":"2026-05-04T14:09:43","slug":"hr-weekend-otvara-temu-koju-mnogi-zaobilaze-zasto-se-ponasanje-zaposlenih-ne-mijenja-ni-nakon-vrhunskih-edukacija","status":"publish","type":"post","link":"https:\/\/connectingregion.com\/hr\/hrvatska\/hr-weekend-otvara-temu-koju-mnogi-zaobilaze-zasto-se-ponasanje-zaposlenih-ne-mijenja-ni-nakon-vrhunskih-edukacija\/","title":{"rendered":"HR.Weekend otvara temu koju mnogi zaobilaze: za\u0161to se pona\u0161anje zaposlenih ne mijenja ni nakon vrhunskih edukacija"},"content":{"rendered":"\n

Odgovore \u0107e ponuditi bihevioralne znanstvenice dr. Andrijana Mu\u0161ura Gabor i Helena Vlahinja Klauznicer<\/strong>, koje s velikim organizacijama rade na tome da promjene postanu mjerljive i dugoro\u010dno odr\u017eive.<\/p>\n\n\n\n

Dvije znanstvenice, dva puta do istog uvida<\/strong><\/p>\n\n\n\n

Andrijana Mu\u0161ura Gabor u bihevioralne znanosti ulazi kroz psihologiju i poslovno obrazovanje, gdje otkriva da ljudi odluke ne donose racionalno, ve\u0107 putem mentalnih pre\u010daca i pristranosti. Helena Vlahinja Klauznicer karijeru zapo\u010dinje u HR-u, a potom kroz Nudge pristup i rad s WHO-om, FIFA-om i UN-om ulazi u podru\u010dje primijenjene bihevioralne znanosti. Obje dolaze do istog zaklju\u010dka: pona\u0161anje odre\u0111uje kontekst, a ne samo znanje ili motivacija.<\/strong><\/p>\n\n\n\n

Za\u0161to dobra volja nije dovoljna i \u0161to zapravo pokre\u0107e ljude<\/strong><\/p>\n\n\n\n

Ve\u0107ina odluka donosi se automatski, a ne promi\u0161ljeno. Upravo zato se ljudi \u010desto pona\u0161aju suprotno onome \u0161to znaju da bi trebali. Bihevioralna znanost ne bavi se time kakvi su ljudi, ve\u0107 \u0161to utje\u010de na pona\u0161anje u odre\u0111enim situacijama.<\/p>\n\n\n

\n
\"\"
Andrijana Mus\u030cura Gabor<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201eHappy Sheet Illusion\u201c: za\u0161to ocjena 4,8 od 5 nije uspjeh<\/strong><\/p>\n\n\n\n

Su\u0161tina njihovog panela na HR.Weekendu<\/strong> je razotkrivanje fenomena koji nazivaju \u201eHappy Sheet Illusion\u201c \u2014 iluzije da visoka ocjena edukacije zna\u010di stvarnu promjenu. \u201eZnanje i namjera obja\u0161njavaju tek manji dio pona\u0161anja\u201c<\/strong>, upozoravaju Mu\u0161ura Gabor i Vlahinja Klauznicer<\/strong>. Preostalih 80% odre\u0111uje niz faktora, me\u0111u kojima su kontekst, navike i okru\u017eenje u kojem ljudi svakodnevno donose odluke. \u201eTo je kao da 80% bud\u017eeta ula\u017eete u ne\u0161to \u0161to pokriva 20% problema. Organizacija tra\u017ei od zaposlenika da koriste novi sustav, ali povratna informacija o njegovoj korisnosti dolazi tek kasnije, dok je frustracija prisutna odmah\u201c, obja\u0161njavaju.<\/p>\n\n\n\n

Gdje organizacije naj\u010de\u0161\u0107e grije\u0161e<\/strong><\/p>\n\n\n\n

Najve\u0107a pogre\u0161ka je preskakanje dijagnoze i izravan skok na rje\u0161enje. Problem \u010desto nije u nedostatku znanja, ve\u0107 u strahu od gubitka statusa, nejasnoj koristi ili lo\u0161e dizajniranom procesu. Isto vrijedi i za bonuse: financijska motivacija je va\u017ena, ali ne mijenja pona\u0161anje ako okru\u017eenje \u0161alje suprotne signale.<\/p>\n\n\n

\n
\"\"
Helena Vlahinja Klauznicer<\/figcaption><\/figure>\n<\/div>\n\n\n

\u0160to zapravo djeluje<\/strong><\/p>\n\n\n\n

Umjesto poku\u0161aja da se \u201epromijene ljudi\u201c, bihevioralna znanost mijenja kontekst<\/strong> u kojem ljudi donose odluke. To mo\u017ee biti jednostavna promjena u vidljivosti informacija, smanjenje prepreka ili redizajn procesa i komunikacije. Kada se promijeni kontekst, mijenja se i pona\u0161anje.<\/p>\n\n\n\n

Promjena nije doga\u0111aj, nego proces<\/strong><\/p>\n\n\n\n

Najuspje\u0161niji lideri nisu oni koji najvi\u0161e inspiriraju, ve\u0107 oni koji razumiju \u0161to se zaista doga\u0111a unutar timova i prilago\u0111avaju uvjete rada. U vremenu kada kompanije sve vi\u0161e ula\u017eu u edukacije, klju\u010dno pitanje postaje: \u0161to se nakon njih doista mijenja?<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Odgovore i konkretne alate sudionici \u0107e dobiti na HR.Weekendu, gdje Mu\u0161ura Gabor i Vlahinja Klauznicer donose pristup koji zapo\u010dinje razumijevanjem pona\u0161anja \u2014 a zavr\u0161ava stvarnim rezultatima.<\/p>\n\n\n\n

Sve novosti o HR.Weekendu<\/strong> mo\u017eete pratiti na slu\u017ebenoj web stranici festivala <\/a>te na dru\u0161tvenim mre\u017eama Instagramu<\/a>, Facebooku <\/a>i LinkedInu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Odgovore \u0107e ponuditi bihevioralne znanstvenice dr. Andrijana Mu\u0161ura Gabor i Helena Vlahinja Klauznicer, koje s velikim organizacijama rade na tome da promjene postanu mjerljive i dugoro\u010dno odr\u017eive. Dvije znanstvenice, dva puta do istog uvida Andrijana Mu\u0161ura Gabor u bihevioralne znanosti ulazi kroz psihologiju i poslovno obrazovanje, gdje otkriva da ljudi odluke ne donose racionalno, ve\u0107 […]<\/p>\n","protected":false},"author":4,"featured_media":35871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3194,3191],"tags":[4396,4397,4395,3571],"class_list":["post-35864","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dogadanja","category-hrvatska","tag-andrijana-musura-gabor-hr","tag-helena-vlahinja-klauznicer-hr","tag-hr-weekend-hr","tag-rijeka"],"td_post_theme_settings":{"td_primary_cat":"3191","td_subtitle":"Na \u010detvrtom izdanju HR.Weekenda u Rovinju, koje \u0107e se odr\u017eati od 24. do 27. rujna 2026., otvara se pitanje koje mu\u010di sve ve\u0107i broj kompanija: za\u0161to edukacije zaposlenika \u010desto ne dovode do stvarnih promjena u pona\u0161anju? "},"yoast_head":"\nHR.Weekend otvara temu koju mnogi zaobilaze: za\u0161to se pona\u0161anje zaposlenih ne mijenja ni nakon vrhunskih edukacija - The Region<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectingregion.com\/hr\/hrvatska\/hr-weekend-otvara-temu-koju-mnogi-zaobilaze-zasto-se-ponasanje-zaposlenih-ne-mijenja-ni-nakon-vrhunskih-edukacija\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR.Weekend otvara temu koju mnogi zaobilaze: za\u0161to se pona\u0161anje zaposlenih ne mijenja ni nakon vrhunskih edukacija - The Region\" \/>\n<meta property=\"og:description\" content=\"Odgovore \u0107e ponuditi bihevioralne znanstvenice dr. 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