BIG CEE, a subsidiary of the renowned Israeli real estate group BIG Shopping Centers, continues to shape the future of retail and business development.
After 30 years of success, the company has significantly expanded its portfolio, which now includes 18 active properties—15 in Serbia and 3 in Montenegro. By setting new standards for shopping centers and mixed-use assets, BIG CEE has played a pivotal role in attracting the international investors and reputable global brands, positioning the region as a prime destination for foreign investment and economic growth.
When discussing the fastest-growing markets in tourism and the economy, Montenegro plays a significant role. This vibrant country stands out as one of the most dynamic locations for investment, further highlighting the complementarity between BIG CEE’s operations and the potential that Montenegro offers. In this context, BIG CEE is experiencing robust growth at the regional level, creating a synergy that enriches the narrative and provides readers with a broader perspective on the development of the company’s business.
In Montenegro, BIG CEE’s presence is marked by two key assets in Podgorica: BIG Fashion and The Capital Plaza. These properties not only lead in the retail and business sectors but also hold dominant positions in their respective fields. Their success in attracting both domestic and foreign brands has significantly contributed to the development of Podgorica’s business climate. As drivers of economic growth, BIG centers have created numerous job opportunities, increased consumer spending, and stimulated the development of local infrastructure, further enhancing the overall economic ecosystem in the city. Since BIG CEE entered the Montenegrin market, significant investments have been made to develop and upgrade these assets. Moreover, the long-anticipated extension of BIG Fashion Podgorica is set to commence soon, marking a new chapter in the company’s expansion.
BIG Fashion Podgorica
BIG Fashion Podgorica stands out as more than just a shopping center. It has become a hub of community engagement, merging retail with cultural and entertainment offerings. With its brand diversion, alongside events such as fashion shows and food festivals, the center provides a vibrant atmosphere that resonates with both residents and tourists. By enriching the social and economic fabric of Podgorica, BIG Fashion has become an essential part of the city’s everyday life.
The Capital Plaza
The Capital Plaza, with its architectural excellence and premium offerings, has set new benchmarks in the real estate and office space sectors. The complex includes upscale apartments, premium office spaces, and various retail outlets, as well as the number one rated hotel in Podgorica, establishing it as a prestigious address for both domestic and foreign businesses. The presence of embassies, multinational companies, and global organizations within The Capital Plaza underscores its importance as a high-level business center. This development has significantly raised the expectations for exclusive real estate in Montenegro and has driven demand for prime properties.
The impact of BIG CEE’s investments in Montenegro extends beyond economic growth. Through the creation of jobs and the attraction of tourists and investors, the company’s assets are integral to the long-term, sustainable development of the local economy. BIG Fashion Podgorica and The Capital Plaza have not only transformed Podgorica’s retail and business landscapes but have also reinforced the city’s position as an attractive destination for global investors.
Building on its success, BIG CEE plans to continue its expansion in Montenegro with new developments in Nikšić and Radanovići. These upcoming projects will further strengthen the company’s footprint in the country, creating additional job opportunities and enhancing the retail landscape. Through its commitment to sustainable growth and community-driven initiatives, BI