{"id":52198,"date":"2026-11-10T11:23:37","date_gmt":"2026-11-10T10:23:37","guid":{"rendered":"https:\/\/connectingregion.com\/?p=52198"},"modified":"2026-11-10T11:23:37","modified_gmt":"2026-11-10T10:23:37","slug":"hrvatska-bi-oporezivanjem-googlea-i-mete-mogla-prikupiti-12-miliona-eura-godisnje","status":"publish","type":"post","link":"https:\/\/connectingregion.com\/bs\/vijesti\/hrvatska-bi-oporezivanjem-googlea-i-mete-mogla-prikupiti-12-miliona-eura-godisnje\/","title":{"rendered":"Hrvatska bi oporezivanjem Googlea i Mete mogla prikupiti 12 miliona eura godi\u0161nje"},"content":{"rendered":"\n<p class=\"has-drop-cap dropcapp2 wp-block-paragraph\">Hrvatska bi uvo\u0111enjem poreza na prihode od digitalnog ogla\u0161avanja velikih tehnolo\u0161kih kompanija, poput Googlea i Mete, mogla prikupiti vi\u0161e od 12 miliona eura godi\u0161nje, navodi se u prijedlogu Hrvatske udruge digitalnih izdava\u010da (HUDI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prijedlog se zasniva na austrijskom modelu uvedenom 2020. godine, prema kojem velike internetske platforme pla\u0107aju porez od 5% na prihode od ogla\u0161avanja ostvarene u toj zemlji. Austrija je u prvoj godini prikupila pribli\u017eno 43 miliona eura, dok su do 2023. godi\u0161nji prihodi prema\u0161ili 100 miliona eura. HUDI procjenjuje da bi sli\u010dan sistem Hrvatskoj mogao donositi vi\u0161e od 12 miliona eura godi\u0161nje, uz o\u010dekivanje da \u0107e taj iznos rasti. Prema istra\u017eivanju HUDI AdEx 2025, velike tehnolo\u0161ke kompanije su tokom 2025. godine u Hrvatskoj ostvarile vi\u0161e od 250 miliona eura prihoda od digitalnog ogla\u0161avanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prijedlog dolazi u vrijeme sve ve\u0107eg finansijskog pritiska na tradicionalne medije. Televizijske i radijske stanice, \u0161tampani mediji i internetski izdava\u010di suo\u010davaju se s pote\u0161ko\u0107ama u prilago\u0111avanju poslovnih modela tr\u017ei\u0161tu digitalnog ogla\u0161avanja. Istovremeno opada povjerenje javnosti u medije, a nedavna istra\u017eivanja pokazuju da 52% gra\u0111ana <a href=\"https:\/\/connectingregion.com\/bs\/hrvatska\/\" data-type=\"category\" data-id=\"3149\">Hrvatske<\/a> svjesno izbjegava vijesti. Dru\u0161tvene mre\u017ee i videoplatforme postaju sve va\u017eniji izvori informacija, dok zabrinutost zbog dezinformacija i sadr\u017eaja generisanog umjetnom inteligencijom dodatno poja\u010dava zahtjeve za sna\u017enijom podr\u0161kom profesionalnom novinarstvu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"td_block_wrap tdb_single_related tdi_1 td_with_ajax_pagination td-pb-border-top smallicon td_block_template_8 tdb-single-related-posts\"  data-td-block-uid=\"tdi_1\" >\n<style>\n.td_block_template_8.widget > ul > li {\r\n                margin-left: 0 !important;\r\n            }\r\n            .td_block_template_8 .td-block-title {\r\n                font-size: 20px;\r\n                font-weight: 800;\r\n                margin-top: 0;\r\n                margin-bottom: 18px;\r\n                line-height: 29px;\r\n                position: relative;\r\n                overflow: hidden;\r\n                text-align: left;\r\n            }\r\n            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\"1\";\nblock_tdi_1.block_type = \"tdb_single_related\";\nblock_tdi_1.post_count = \"2\";\nblock_tdi_1.found_posts = \"508\";\nblock_tdi_1.header_color = \"\";\nblock_tdi_1.ajax_pagination_infinite_stop = \"\";\nblock_tdi_1.max_num_pages = \"254\";\ntdBlocksArray.push(block_tdi_1);\n<\/script><div class=\"tdb-dummy-data\">TDB Template Sample Data<\/div><div class=\"td-block-title-wrap\"><h4 class=\"td-block-title\"><span>Pro\u010ditajte jo\u0161<\/span><\/h4><\/div><div id=tdi_1 class=\"td_block_inner tdb-block-inner td-fix-index\">\r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 1\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 1\">Sample post title 1<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >10th November 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 1 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        <div class=\"tdb_module_related_sample td_module_wrap td-animation-stack\">\r\n            <div class=\"td-module-container td-category-pos-image\">\r\n                                    <div class=\"td-image-container\">\r\n                        <a href=\"https:\/\/connectingregion.com\/uncategorized\/\" class=\"td-post-category\" >Uncategorized<\/a>                        <div class=\"td-module-thumb\"><a href=\"#\"  rel=\"bookmark\" class=\"td-image-wrap \" title=\"Sample post title 2\" ><span class=\"entry-thumb td-thumb-css \" style=\"background-image: url(https:\/\/connectingregion.com\/wp-content\/plugins\/td-composer\/legacy\/Newspaper\/assets\/images\/no-thumb\/td_696x0.png)\"><\/span><\/a><\/div>                    <\/div>\r\n                \r\n                <div class=\"td-module-meta-info\">\r\n                    \r\n                    <h3 class=\"entry-title td-module-title\"><a href=\"#\"  rel=\"bookmark\" title=\"Sample post title 2\">Sample post title 2<\/a><\/h3>\r\n                    \r\n                    <div class=\"td-editor-date\">\r\n                        \r\n                        <span class=\"td-author-date\">\r\n                                                        <span class=\"td-post-author-name\"><a href=\"#\">Author name<\/a> <span>-<\/span> <\/span>                            <span class=\"td-post-date\"><time class=\"entry-date updated td-module-date\" datetime=\"\" >10th November 2026<\/time><\/span>                                                                                <\/span>\r\n                    <\/div>\r\n\r\n                    <div class=\"td-excerpt\">Sample post no 2 excerpt.<\/div>\r\n                    <div class=\"td-read-more\">\r\n                        <a href=\"#\">Read more<\/a>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <\/div><\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideja o uvo\u0111enju digitalnog poreza uklju\u010dena je u javne konsultacije o hrvatskom Akcionom planu razvoja kulture i medija za period 2025\u20132027, a Ministarstvo kulture i medija prihvatilo je da analizira prijedlog. Ipak, HUDI priznaje da su izgledi za usvajanje austrijskog modela relativno mali, dijelom zbog nastojanja Hrvatske da postane \u010dlanica OECD-a i njenog u\u010de\u0161\u0107a u \u0161irim me\u0111unarodnim razgovorima o oporezivanju digitalne ekonomije. U udru\u017eenju tako\u0111er napominju da bi prihodi od poreza najprije bili upla\u0107ivani u dr\u017eavni bud\u017eet, a ne automatski raspore\u0111ivani medijskim organizacijama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/connectingregion.com\/bs\/tag\/evropska-komisija\/\" data-type=\"post_tag\" data-id=\"3888\">Evropska komisija <\/a>saop\u0107ila je da su odluke o uvo\u0111enju takvog poreza, odre\u0111ivanju poreske stope i na\u010dinu kori\u0161tenja prikupljenih sredstava u nadle\u017enosti pojedina\u010dnih dr\u017eava \u010dlanica, pod uslovom da su predvi\u0111ene mjere uskla\u0111ene s pravom EU. Komisija je tako\u0111er podsjetila da je austrijski program podr\u0161ke digitalnoj transformaciji medija odobren u skladu s pravilima EU o dr\u017eavnoj pomo\u0107i, dok bi eventualni sli\u010dan hrvatski model morao pro\u0107i zasebnu procjenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za uvo\u0111enje digitalnog poreza zala\u017ee se i Hrvatsko novinarsko dru\u0161tvo (HND), koje predla\u017ee da se prihodi usmjere u poseban fond za podr\u0161ku profesionalnom novinarstvu. Prema njihovom stavu, sredstva bi trebalo dodjeljivati na osnovu kriterija koji \u0161tite uredni\u010dku nezavisnost, profesionalne standarde, zaposlenost novinara i ulaganja u originalne medijske sadr\u017eaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hrvatska bi uvo\u0111enjem poreza na prihode od digitalnog ogla\u0161avanja velikih tehnolo\u0161kih kompanija, poput Googlea i Mete, mogla prikupiti vi\u0161e od 12 miliona eura godi\u0161nje, navodi se u prijedlogu Hrvatske udruge digitalnih izdava\u010da (HUDI). Prijedlog se zasniva na austrijskom modelu uvedenom 2020. godine, prema kojem velike internetske platforme pla\u0107aju porez od 5% na prihode od ogla\u0161avanja [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":52224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3149,3168,3058],"tags":[5783,3592,3888,3798,3599],"class_list":["post-52198","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hrvatska","category-tehnologija","category-vijesti","tag-austrija-bs","tag-eu","tag-evropska-komisija","tag-oecd","tag-zagreb"],"td_post_theme_settings":{"td_primary_cat":"3149","td_subtitle":"Cilj inicijative je da se prikupljena sredstva usmjere na podr\u0161ku doma\u0107im medijima i ja\u010danje profesionalnog novinarstva"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hrvatska bi oporezivanjem Googlea i Mete mogla prikupiti 12 miliona eura godi\u0161nje - The Region<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/connectingregion.com\/bs\/?p=52198\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hrvatska bi oporezivanjem Googlea i Mete mogla prikupiti 12 miliona eura godi\u0161nje - The Region\" \/>\n<meta property=\"og:description\" content=\"Hrvatska bi uvo\u0111enjem poreza na prihode od digitalnog ogla\u0161avanja velikih tehnolo\u0161kih kompanija, poput Googlea i Mete, mogla prikupiti vi\u0161e od 12 miliona eura godi\u0161nje, navodi se u prijedlogu Hrvatske udruge digitalnih izdava\u010da (HUDI). 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